March 8, 2010
Over the past few weeks, the media has been buzzing about the 2010 Edelman Trust Barometer study (details here). It measures and reports the level of […]
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February 17, 2010
In accepting the Cecil B. DeMille Award for lifetime achievement in motion pictures, filmmaker Martin Scorsese quoted Faulkner: “The past is never dead. It’s not even […]
February 11, 2010
As a company that helps other organizations listen to their customers, we also make a point to actively gather feedback from our own clients. And when […]
January 19, 2010
When thinking about business-to-business customers, we rarely think about pizza chains – but maybe we should. Consider Domino’s Pizza: Advances in technology have helped improve their […]
December 29, 2009
As we look forward to 2010, we also reflect on what we’ve learned during the past year. One way to do this is to check out […]
December 8, 2009
Think for a moment about the word “relationship.” What does it mean to you? The dictionary defines relationship as: “Connection, association; involvement; dependent on something else […]
November 30, 2009
In a previous post I mentioned what it meant to be a Trusted Advisor in your customers’ eyes. After sharing that, I started thinking about what […]
November 23, 2009
Folk singer Judy Collins, recalling one of her early encounters with Bob Dylan, said: “I saw this schlubby-looking guy singing Woody Guthrie songs badly…I thought he […]
November 17, 2009
I’m not saying sales and marketing leaders in the business-to-consumer (B2C) space have it easy. They don’t. But they often do have relatively easy access to […]