June 14, 2010
As we’ve mentioned before, data about customers is multiplying. But information about customers – the kind that informs confident business decisions – can be harder to […]
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May 26, 2010
As part of a series outlining the purposes, objectives, and tools used by companies worldwide, Business Insider spoke with a group of customer research experts to […]
April 27, 2010
For months, best-selling author Dan Pink has posted examples of “emotionally intelligent” signage on his blog. These examples appeal to human emotions and use humor, sarcasm, […]
April 19, 2010
As technology advances, the methods available to collect customer feedback multiply. With social media sites (blogs, Facebook, and Twitter), web-based surveys, and post-transaction reviews on sites […]
March 8, 2010
Over the past few weeks, the media has been buzzing about the 2010 Edelman Trust Barometer study (details here). It measures and reports the level of […]
February 11, 2010
As a company that helps other organizations listen to their customers, we also make a point to actively gather feedback from our own clients. And when […]
November 17, 2009
I’m not saying sales and marketing leaders in the business-to-consumer (B2C) space have it easy. They don’t. But they often do have relatively easy access to […]
October 12, 2009
St. Paul, MN (October 12, 2009) – St. Olaf College welcomes two team members from E.G. Insight to present “Four Steps in Conducting an Effective Survey” […]
June 12, 2009
A recent article from the Harvard Business Review states that the level of trust organizations have in their suppliers is a casualty of the economic downturn. […]