Using the Customer Review process to Rebuild B-to-B Customer Confidence The Challenge For two months, an Account Executive at our financial industry client had been trying […]
Photo by Fengyou Wan on Unsplash Is there a magic formula for turning detractors into neutrals and neutrals into supporters? I was recently asked this question by a long-standing […]
Photo by Arnaud Jaegers on Unsplash I first heard these words years ago while being informed that I had lost a sale: First we count the votes…and then we […]
Photo by Jason Weingardt on Unsplash I’m not one to use a lot of sports analogies or references in business, but I’m going to ask for your forgiveness just […]
We all know that the lists of customer wants, needs, complaints and requests can be quite long and varied. These are just some of the themes gathered from the customer complaints and compliments heard by our clients.
Buyers don’t want your salespeople to just be wandering their hallways in search of the next deal. What they do want is the specialized knowledge and advice that their suppliers can provide.