August 12, 2010
I recently met with a consultant from another firm that is interested in partnering with us at E.G. Insight. The conversation with her got me thinking […]
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- Voice of the Customer
August 9, 2010
After more than ten years in this business, I have read thousands of interviews our clients have conducted with their most important customers. I am sometimes […]
August 3, 2010
At E.G. Insight, we know that structured feedback conversations with your most important customers pave the way for winning more business. Recently, Senior Consultant Rhonda Sunnarborg […]
June 14, 2010
As we’ve mentioned before, data about customers is multiplying. But information about customers – the kind that informs confident business decisions – can be harder to […]
May 26, 2010
As part of a series outlining the purposes, objectives, and tools used by companies worldwide, Business Insider spoke with a group of customer research experts to […]
May 17, 2010
May 17, 2010 – Düsseldorf, Germany – In ongoing Voice of the Customer work with a global chemical company, Gary Gerds of E.G. Insight will conduct […]
April 27, 2010
For months, best-selling author Dan Pink has posted examples of “emotionally intelligent” signage on his blog. These examples appeal to human emotions and use humor, sarcasm, […]
April 19, 2010
As technology advances, the methods available to collect customer feedback multiply. With social media sites (blogs, Facebook, and Twitter), web-based surveys, and post-transaction reviews on sites […]
March 31, 2010
In our work with clients, we help them to understand the confidence that their key customers have in their current and future ability to meet their […]