April 27, 2010
For months, best-selling author Dan Pink has posted examples of “emotionally intelligent” signage on his blog. These examples appeal to human emotions and use humor, sarcasm, […]
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April 19, 2010
As technology advances, the methods available to collect customer feedback multiply. With social media sites (blogs, Facebook, and Twitter), web-based surveys, and post-transaction reviews on sites […]
March 31, 2010
In our work with clients, we help them to understand the confidence that their key customers have in their current and future ability to meet their […]
March 8, 2010
Over the past few weeks, the media has been buzzing about the 2010 Edelman Trust Barometer study (details here). It measures and reports the level of […]
February 17, 2010
In accepting the Cecil B. DeMille Award for lifetime achievement in motion pictures, filmmaker Martin Scorsese quoted Faulkner: “The past is never dead. It’s not even […]
February 11, 2010
As a company that helps other organizations listen to their customers, we also make a point to actively gather feedback from our own clients. And when […]
January 19, 2010
When thinking about business-to-business customers, we rarely think about pizza chains – but maybe we should. Consider Domino’s Pizza: Advances in technology have helped improve their […]
December 29, 2009
As we look forward to 2010, we also reflect on what we’ve learned during the past year. One way to do this is to check out […]
December 8, 2009
Think for a moment about the word “relationship.” What does it mean to you? The dictionary defines relationship as: “Connection, association; involvement; dependent on something else […]