November 9, 2010
Sometimes lessons come from the most familiar and mundane places. With all due respect to the makers and marketers of disposable coffee cups and the lids […]
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August 27, 2010
In Alan Murray’s latest Wall Street Journal article, he mentions that when the Journal’s CEO Council was asked to name the most influential business book, many […]
August 24, 2010
Did anybody else read the latest Fast Company article about Blockbuster? In it Kevin Lewis, the head of Blockbuster’s digital strategy, makes the following comment about […]
August 12, 2010
I recently met with a consultant from another firm that is interested in partnering with us at E.G. Insight. The conversation with her got me thinking […]
August 9, 2010
After more than ten years in this business, I have read thousands of interviews our clients have conducted with their most important customers. I am sometimes […]
August 3, 2010
At E.G. Insight, we know that structured feedback conversations with your most important customers pave the way for winning more business. Recently, Senior Consultant Rhonda Sunnarborg […]
June 14, 2010
As we’ve mentioned before, data about customers is multiplying. But information about customers – the kind that informs confident business decisions – can be harder to […]
May 26, 2010
As part of a series outlining the purposes, objectives, and tools used by companies worldwide, Business Insider spoke with a group of customer research experts to […]
May 17, 2010
May 17, 2010 – Düsseldorf, Germany – In ongoing Voice of the Customer work with a global chemical company, Gary Gerds of E.G. Insight will conduct […]