October 25, 2011
While it’s not at all unusual for us to be working alongside a survey provider within a common client, the obvious question always is: “If you’re satisfied with what you’re already doing, why do you need another approach?”
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July 27, 2011
In the words of one purchasing manager, "Price is everything, and it's nothing."
July 13, 2011
To avoid missing opportunities and failing to see potential threats in customer relationships, consciously change your routine. Look at your customer from a new angle.
November 22, 2010
In casual conversation it’s not uncommon to hear someone described as being “old school.” Most often it’s not an ageist insult, but a compliment – a […]
August 27, 2010
In Alan Murray’s latest Wall Street Journal article, he mentions that when the Journal’s CEO Council was asked to name the most influential business book, many […]
August 9, 2010
After more than ten years in this business, I have read thousands of interviews our clients have conducted with their most important customers. I am sometimes […]
June 14, 2010
As we’ve mentioned before, data about customers is multiplying. But information about customers – the kind that informs confident business decisions – can be harder to […]
May 26, 2010
As part of a series outlining the purposes, objectives, and tools used by companies worldwide, Business Insider spoke with a group of customer research experts to […]