November 23, 2009
Folk singer Judy Collins, recalling one of her early encounters with Bob Dylan, said: “I saw this schlubby-looking guy singing Woody Guthrie songs badly…I thought he […]
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November 17, 2009
I’m not saying sales and marketing leaders in the business-to-consumer (B2C) space have it easy. They don’t. But they often do have relatively easy access to […]
September 22, 2009
As noted in a previous article, the current global economy presents a huge opportunity for business-to-business sales organizations to actively listen to their customers. But there […]
August 26, 2009
Just for a moment, imagine this scenario: A husband and wife are celebrating their 15th wedding anniversary with a romantic dinner at their favorite Italian restaurant. […]
August 20, 2009
THE CLIENT A Fortune 500 adhesive manufacturer supplying products to automotive manufacturers around the world. THE CHALLENGE It’s no secret that in the automotive industry, quality, […]
July 15, 2009
We don’t need to remind you that these are difficult times. Keeping your best customers is the key to stabilizing your business, growing revenue, and maintaining […]
July 8, 2009
If you’ve seen the results from a survey of your customers’ satisfaction, you probably walked away with three things: Findings – good and bad – that […]
June 12, 2009
A recent article from the Harvard Business Review states that the level of trust organizations have in their suppliers is a casualty of the economic downturn. […]
May 13, 2009
We recently had the privilege of facilitating a Customer Board of Directors meeting for the services division of one of our clients, a Fortune 500 industrial […]