June 14, 2010
As we’ve mentioned before, data about customers is multiplying. But information about customers – the kind that informs confident business decisions – can be harder to […]
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- Voice of the Customer
May 26, 2010
As part of a series outlining the purposes, objectives, and tools used by companies worldwide, Business Insider spoke with a group of customer research experts to […]
May 17, 2010
May 17, 2010 – Düsseldorf, Germany – In ongoing Voice of the Customer work with a global chemical company, Gary Gerds of E.G. Insight will conduct […]
April 27, 2010
For months, best-selling author Dan Pink has posted examples of “emotionally intelligent” signage on his blog. These examples appeal to human emotions and use humor, sarcasm, […]
April 19, 2010
As technology advances, the methods available to collect customer feedback multiply. With social media sites (blogs, Facebook, and Twitter), web-based surveys, and post-transaction reviews on sites […]
March 31, 2010
In our work with clients, we help them to understand the confidence that their key customers have in their current and future ability to meet their […]
March 8, 2010
Over the past few weeks, the media has been buzzing about the 2010 Edelman Trust Barometer study (details here). It measures and reports the level of […]
February 17, 2010
In accepting the Cecil B. DeMille Award for lifetime achievement in motion pictures, filmmaker Martin Scorsese quoted Faulkner: “The past is never dead. It’s not even […]
February 11, 2010
As a company that helps other organizations listen to their customers, we also make a point to actively gather feedback from our own clients. And when […]