April 27, 2010
For months, best-selling author Dan Pink has posted examples of “emotionally intelligent” signage on his blog. These examples appeal to human emotions and use humor, sarcasm, […]
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April 19, 2010
As technology advances, the methods available to collect customer feedback multiply. With social media sites (blogs, Facebook, and Twitter), web-based surveys, and post-transaction reviews on sites […]
March 8, 2010
Over the past few weeks, the media has been buzzing about the 2010 Edelman Trust Barometer study (details here). It measures and reports the level of […]
January 19, 2010
When thinking about business-to-business customers, we rarely think about pizza chains – but maybe we should. Consider Domino’s Pizza: Advances in technology have helped improve their […]
November 30, 2009
In a previous post I mentioned what it meant to be a Trusted Advisor in your customers’ eyes. After sharing that, I started thinking about what […]