November 23, 2009
Folk singer Judy Collins, recalling one of her early encounters with Bob Dylan, said: “I saw this schlubby-looking guy singing Woody Guthrie songs badly…I thought he […]
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November 17, 2009
I’m not saying sales and marketing leaders in the business-to-consumer (B2C) space have it easy. They don’t. But they often do have relatively easy access to […]
November 3, 2009
There is no shortage of salespeople competing for their customers’ time and share of wallet. There is no shortage of noise and clutter in the system; […]
October 5, 2009
In the September issue of Inc. Magazine, Alden Mills, founder of Perfect Fitness shares a part of his experience with Navy SEAL training: “They’d say, ‘OK, […]
September 22, 2009
As noted in a previous article, the current global economy presents a huge opportunity for business-to-business sales organizations to actively listen to their customers. But there […]
September 9, 2009
For some time, it’s been popular to simplify the customer feedback reporting process to three colors: Red, Yellow and Green. If it works for traffic signals, […]
August 20, 2009
THE CLIENT A Fortune 500 adhesive manufacturer supplying products to automotive manufacturers around the world. THE CHALLENGE It’s no secret that in the automotive industry, quality, […]
July 15, 2009
We don’t need to remind you that these are difficult times. Keeping your best customers is the key to stabilizing your business, growing revenue, and maintaining […]
June 22, 2009
Rob Brickle from Bsquared Consulting and Gary Gerds from E.G. Insight recently had the privilege of being part of the International Aerospace Quality Group’s (IAQG) semiannual […]